# Whelpify vs. Breedera: A Whelping App vs. a Business Platform

> Breedera (formerly PuppyFat) is a genuinely good mobile app for heat cycles, whelping, and puppy records — and it's free to start. What it isn't: a website, a waitlist, or a way to take payments.

- Source: https://whelpify.com/blog/whelpify-vs-breedera
- Publisher: Whelpify (https://whelpify.com)
- Author: The Whelpify Team
- Category: Comparisons
- Tags: Comparisons, Breedera, Breeder Software
- Published: 2026-07-08

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Breedera — the app formerly known as PuppyFat — is probably the most-loved mobile app in the breeding world, with users in 90+ countries and backing from two large pet marketplaces (Pets4Homes in the UK, Lancaster Puppies in the US). And here's something you won't often read in a comparison post from a competitor: **if you want a phone app for whelping and health records, Breedera is a good one.**

The comparison with Whelpify isn't about which does the same job better. They do different jobs, and knowing where one stops tells you whether you need the other.

## What Breedera does

Breedera is a **mobile-only app** (iOS and Android) focused on the care side of breeding:

- **Free plan:** unlimited dog and litter profiles, matings, heat cycle tracking and prediction, whelp forecasting, a waitlist/contacts list, puppy weights and temps with growth charts, exports
- **Complete plan: $9.99/month or $99.99/year** — adds vaccines and treatments, diet routines, notes, documents, and certificates

That free tier is generous, and the whelping-box workflow — logging weights at 2 a.m. with one thumb — is exactly what a phone app should be.

## What Breedera doesn't do

Everything buyer-facing and business-facing. Per its own feature lists and app-store pages, Breedera has:

- **No public website** — nothing a puppy buyer can visit, no pages for your dogs or litters, no brand of your own
- **No payments** — no deposits, no invoices, no payment records
- **No buyer applications** — the waitlist is a private contact list you type in yourself, not a form families fill out
- **No customer emails, no reviews, no custom domain** — and no desktop web app for office work

None of that is a flaw; it's scope. Breedera is a care-records app, not a storefront.

## Side by side

| | Breedera | Whelpify |
|---|---|---|
| Price | Free, or $9.99/mo | $29/mo, everything included |
| Platform | Mobile app only | Web — desktop and phone; native app coming soon |
| Heat cycles, whelping, weights & growth charts | **Yes — its core strength** | Yes |
| Litter & puppy records | Yes | Yes |
| Vaccines, treatments & health records | Yes (paid tier) | Yes |
| Multi-generation pedigrees | Not confirmed in their materials | Yes |
| Waitlist | Private contact list you type in | Yes — families apply themselves, pick order |
| Buyer application forms with conditional logic | No | Yes |
| Reservation offers with expirations | No | Yes |
| Puppy matching tools | No | Yes |
| Public website, your domain & brand | No | **Yes — included on every plan** |
| Website templates & custom branding | No | Yes |
| Litter & puppy pages buyers can browse | No | Yes — live availability |
| Card payments — 0% commission | No payments at all | Yes — Stripe |
| Zelle/Venmo logged with receipts | No | Yes |
| Deposits, balances, invoices & refunds | No | Yes |
| Finances dashboard | No | Yes |
| Customer CRM & buyer portal | No | Yes |
| Customer email center (white-labeled) | No | Yes |
| Reviews on your own site | No | Yes |
| Blog on your site | No | Yes |
| Shop page — recommended products & affiliate links | No | Yes |
| Auto-posting puppies to Facebook & Instagram | No | Yes |
| Contracts & e-signatures | No | Yes |
| Data exports | Yes — export/print | Yes — CSV across the platform |
| Built-in SEO | N/A — nothing public to rank | Yes |

## The practical read

The real question is what happens when a family asks, "Do you have a website?" If the answer is a Facebook page and a phone full of beautifully-organized records, the records aren't doing anything for the next sale.

Plenty of breeders will happily run both: Breedera in the whelping box, and a platform like [Whelpify](/signup) as the public face — the website families find, the [application form that qualifies them](/blog/waitlist-that-fills-litters), the [deposit that's documented](/blog/puppy-deposits-done-right), and the heat-cycle calendar that also lives where the rest of the business does. If you'd rather have one system for all of it, that's the case for Whelpify; if you only need care records, Breedera's free tier is hard to argue with.

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*Breedera pricing and features are as published on its site and app-store listings as of July 2026 — verify against their current pages. $29/month is Whelpify's lowest plan — and every plan includes every feature; higher tiers only raise usage limits like contacts and monthly email sends.*