Whelpify vs. Breedera: A Whelping App vs. a Business Platform
Breedera (formerly PuppyFat) is a genuinely good mobile app for heat cycles, whelping, and puppy records — and it's free to start. What it isn't: a website, a waitlist, or a way to take payments.
Breedera — the app formerly known as PuppyFat — is probably the most-loved mobile app in the breeding world, with users in 90+ countries and backing from two large pet marketplaces (Pets4Homes in the UK, Lancaster Puppies in the US). And here's something you won't often read in a comparison post from a competitor: if you want a phone app for whelping and health records, Breedera is a good one.
The comparison with Whelpify isn't about which does the same job better. They do different jobs, and knowing where one stops tells you whether you need the other.
What Breedera does
Breedera is a mobile-only app (iOS and Android) focused on the care side of breeding:
- Free plan: unlimited dog and litter profiles, matings, heat cycle tracking and prediction, whelp forecasting, a waitlist/contacts list, puppy weights and temps with growth charts, exports
- Complete plan: $9.99/month or $99.99/year — adds vaccines and treatments, diet routines, notes, documents, and certificates
That free tier is generous, and the whelping-box workflow — logging weights at 2 a.m. with one thumb — is exactly what a phone app should be.
What Breedera doesn't do
Everything buyer-facing and business-facing. Per its own feature lists and app-store pages, Breedera has:
- No public website — nothing a puppy buyer can visit, no pages for your dogs or litters, no brand of your own
- No payments — no deposits, no invoices, no payment records
- No buyer applications — the waitlist is a private contact list you type in yourself, not a form families fill out
- No customer emails, no reviews, no custom domain — and no desktop web app for office work
None of that is a flaw; it's scope. Breedera is a care-records app, not a storefront.
Side by side
| Breedera | Whelpify | |
|---|---|---|
| Price | Free, or $9.99/mo | $29/mo, everything included |
| Platform | Mobile app only | Web — desktop and phone; native app coming soon |
| Heat cycles, whelping, weights & growth charts | Yes — its core strength | Yes |
| Litter & puppy records | Yes | Yes |
| Vaccines, treatments & health records | Yes (paid tier) | Yes |
| Multi-generation pedigrees | Not confirmed in their materials | Yes |
| Waitlist | Private contact list you type in | Yes — families apply themselves, pick order |
| Buyer application forms with conditional logic | No | Yes |
| Reservation offers with expirations | No | Yes |
| Puppy matching tools | No | Yes |
| Public website, your domain & brand | No | Yes — included on every plan |
| Website templates & custom branding | No | Yes |
| Litter & puppy pages buyers can browse | No | Yes — live availability |
| Card payments — 0% commission | No payments at all | Yes — Stripe |
| Zelle/Venmo logged with receipts | No | Yes |
| Deposits, balances, invoices & refunds | No | Yes |
| Finances dashboard | No | Yes |
| Customer CRM & buyer portal | No | Yes |
| Customer email center (white-labeled) | No | Yes |
| Reviews on your own site | No | Yes |
| Blog on your site | No | Yes |
| Shop page — recommended products & affiliate links | No | Yes |
| Auto-posting puppies to Facebook & Instagram | No | Yes |
| Contracts & e-signatures | No | Yes |
| Data exports | Yes — export/print | Yes — CSV across the platform |
| Built-in SEO | N/A — nothing public to rank | Yes |
The practical read
The real question is what happens when a family asks, "Do you have a website?" If the answer is a Facebook page and a phone full of beautifully-organized records, the records aren't doing anything for the next sale.
Plenty of breeders will happily run both: Breedera in the whelping box, and a platform like Whelpify as the public face — the website families find, the application form that qualifies them, the deposit that's documented, and the heat-cycle calendar that also lives where the rest of the business does. If you'd rather have one system for all of it, that's the case for Whelpify; if you only need care records, Breedera's free tier is hard to argue with.
Breedera pricing and features are as published on its site and app-store listings as of July 2026 — verify against their current pages. $29/month is Whelpify's lowest plan — and every plan includes every feature; higher tiers only raise usage limits like contacts and monthly email sends.