The Whelpify Changelog

Chat directly with your families without leaving the app. A new Messages page in your dashboard holds one thread per customer — link a puppy into any message as a tappable card, get a bell and an email the moment someone writes, and let families reply from their account on your site. Offers and new-puppy matches post into the thread automatically, so every conversation reads as the full story.

Two new page sections built for how breeders actually sell: a numbered adoption-process timeline that walks families from application to go-home day, and a what's-included checklist with an optional price card. Both arrive pre-filled with sensible starter content, so they look finished the moment you add them.

On phones, your public site now has a clean bottom navigation bar — Home, Puppies, a prominent Apply button in your brand color, Litters, and a menu with every page. The same easy pattern your dashboard already uses.

New-puppy alerts now go to the five families highest on your waitlist first, with one-tap "I'm interested" and "not this puppy" buttons right in the email. Families who raise their hand appear on the puppy's page in your dashboard instantly — and if nobody responds within 48 hours, the next five families are invited automatically. Interest is clearly framed as a raised hand, never a reservation.

Puppy pages now show your deposit amount and policy before the reserve button, plus your review rating — answering the two questions families ask before committing.

Follow-ups that are due or overdue now appear front and center on your dashboard, so a promised call-back never gets buried in a detail page again.

Every plan's limits went up: Starter now includes 2,000 contacts and 2,500 emails a month, Pro 10,000 of each, and Breeder Plus 25,000 of each — at the same prices.

When no puppies are available, your site now invites visitors to leave their email for the next litter — turning your quietest weeks into next season's waitlist.

Email your whole waitlist in one send — litter announcements, availability updates, or news. Pick an audience (everyone, approved families, or deposit-paid), write your update, and it goes out under your kennel's name.

Drafts now save privately — your live page never changes until you publish, and you can preview any draft exactly as visitors will see it, on desktop or phone, before it goes live. Adding sections is friendlier too: pick from a visual menu of section previews and drop one exactly where you want it. Button links come from a simple list of your pages instead of typed-in paths, list items reorder with a click, and the editor warns you before leaving unsaved work behind.

Edit your pages right on top of a live preview. Click any section in the preview to open its settings, watch every change appear instantly as you type, switch between desktop, tablet, and phone views, and reorder sections from the list on the left. Drafts stay private until you publish, and the classic form editor is still one click away.

Your home page banner now has three looks — the classic full-width photo background, a light split layout with your photo beside the text, and a simple text banner. Switch between them with one click from a visual layout picker in the page editor and watch the preview change instantly.

Practical guides on breeding-program business — deposits, waitlists, heat cycles, photography — plus honest comparisons of Whelpify against marketplaces and other breeder software. Every post has a table of contents, sharing, and copy-as-Markdown for your notes.

Track every girl's heat cycles with a shared calendar, science-based predictions that learn her personal rhythm, fertile-window estimates, and reminder emails two weeks before her projected next heat.

Families now get a confirmation email the moment you accept their reservation, along with clearer next-step emails across the deposit and payment flow.

A bottom navigation bar and quick-add button make the whole dashboard comfortable to run one-handed — record a heat, add a puppy, or check applications from the whelping box.

Connect a domain you already own, or search and buy a new one without leaving the dashboard — DNS instructions and SSL handled for you.

Every email Whelpify sends on your behalf in one place — turn types on or off, customize subjects, and add a personal note to each, all white-labeled to your kennel.

Export your waitlist, customers, payments, and offers to CSV anytime. Your data is yours — take it wherever you like.

Add signature and legal-statement fields to any form, so contracts and agreements get signed right on your site — no printing, no third-party e-sign subscription.

A single home for every family in your program — applications, reservations, payments, and conversation history together on one customer record.

All your payments in one hub — deposits, balances, refunds, and credits, with per-request choice between card payments and offline methods like Zelle and Venmo.

Nearly 200 breed landing pages on whelpify.com help families searching for your breed discover breeders who run their programs on Whelpify.

Connect your pages once and new puppies can announce themselves — photo, details, and a link back to your site, posted automatically.

A shop page for your site with the products you actually recommend to new families — including affiliate links, so your recommendations can earn their keep.

Offer a specific puppy to a specific family with a real deadline. If the offer expires, you move down the list — no more litters held hostage by silence.

Families get their own login on your site — application status, payments and receipts, and their puppy's details, all under your brand.