Features

Every Tool Your Kennel Needs
In One Dashboard

37 features built for breeders — from your public website to the last signed contract. Browse them all, or filter by what you need.

37 features

Your Breeder Website

A complete public website for your program — litters, puppies, parents, and applications — hosted for you and updated the second you change anything in the dashboard.

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Custom Domains

Run your site on a domain you own — connect one you already have or buy a new one from your dashboard. DNS instructions and SSL are handled for you.

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Litter & Puppy Pages

Each litter gets an announcement page and every puppy gets its own page with photos, pricing, weights, status, and a clear path to reserve.

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Branding & Themes

Logo, colors, fonts, button shapes, and header styles — your public site and even your customer emails carry your brand, not Whelpify's.

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Visual Page Editor

Edit every page of your site on top of a live preview — click any section to change it, watch your edits appear instantly, and publish only when it looks exactly right.

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Built-In Blog

Write litter updates and announcements on your own blog — and have each post automatically shared to your connected Facebook Page.

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Reviews & Testimonials

Collect and curate testimonials from past buyers and display them on your website where new families are making up their minds.

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SEO Out of the Box

Clean page structure, per-page metadata, and an automatically generated sitemap covering every dog, litter, puppy, and post on your site.

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Card Payments with Stripe

Connect your own Stripe account and take card and Apple Pay payments for deposits and balances — money settles straight to your bank.

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Zelle, Venmo & Offline Invoicing

Send branded invoices for Zelle, Venmo, PayPal, or Cash App — buyers see exactly how to pay you, and you mark it paid in one click.

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Deposits & Balances

Request reservation deposits, remaining balances, or full payments against any offer — with a live progress bar from first dollar to go-home day.

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Open Deposits

Let serious families place a standing deposit before puppies are even born — then apply it to their sale with one click when they choose a puppy.

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Standalone Invoices

Shipping, supplies, training, stud fees — send an invoice to any customer for any amount, by card or your offline methods.

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Refunds & Credits

Cancel a reservation cleanly: refund in full or in part, convert the deposit into a credit toward a future puppy, or enforce a forfeit — each with automatic customer emails.

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Finances Hub

Collected this month, collected all-time, outstanding requests, and offline payments awaiting confirmation — with a drill-down page for every single payment.

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Waitlist & Queue

Every inquiry, application, and puppy interest lands in one queue with visible positions you can reorder, statuses, follow-ups, and deposits.

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Puppy Applications

A custom application on your website — your questions, conditional follow-ups, and every answer saved to the family's file.

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Reservation Offers

Offer a specific puppy to a specific family with a response window. They accept and pay a deposit from their portal — or the offer expires and you move down the list.

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Buyer Portal

Every customer gets a private account on your site — their application, forms to sign, offers to answer, and payments to make, all in one place.

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Customer Messaging

A built-in inbox between you and your customers — direct messages, puppy links, and automatic updates when offers go out or a matching puppy is posted, with notifications on both sides.

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Customer CRM

A full customer list with contact details, waitlist activity, offers, lifetime payments, and quick actions — add, edit, or remove customers safely.

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Puppy Matching & Suggestions

Waitlist preferences meet puppy traits: matching families get notified when a fitting puppy becomes available, and when one sells, runners-up get similar-puppy suggestions.

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Dogs & Parent Profiles

Profiles for every dog in your program — photos, registration numbers, health testing, and lineage — published as polished public pages.

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Litter Management

Create a litter from a pairing, announce it, and track it through birth, weigh-ins, reservations, and go-home — with a public page that follows along.

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Puppy Tracking

Photos, weekly weights, pricing, and status per puppy — from newborn to reserved to home, with the public page updating at every step.

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Automatic Pedigrees

Link sire and dam when you add a dog and Whelpify renders a three-generation family tree — photos and registration numbers included — on every dog and puppy page.

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Heat Cycle Tracking

Record each girl's heats and Whelpify learns her personal rhythm — a visual cycle timeline, an estimated fertile window, and a reminder about two weeks before her next heat is due.

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200+ Breeds Supported

Tag every dog, litter, puppy, and waitlist entry with its breed — all AKC-recognized breeds are built in, and multi-breed programs stay organized.

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Form Builder

Build applications, questionnaires, and contracts with text, selects, uploads, dates, terms blocks, and signatures — starting from proven templates.

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Conditional Logic

Show or hide any field based on earlier answers — with multiple AND/OR conditions — so every applicant sees a form built for their situation.

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Contracts & E-Signatures

Turn your purchase agreement and health guarantee into a signable online form — buyers read your terms and sign electronically from their account.

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Email Control Center

Every email Whelpify sends for you — receipts, offers, reminders, invites — in one tab: preview it, rewrite any line of it, turn it on or off, and audit the send log.

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White-Label Emails

Customer emails arrive under your kennel name, in your colors, with your logo — and replies go to your inbox. Whelpify stays invisible.

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Auto Social Posting

Connect Facebook and Instagram once. When a puppy becomes available or a blog post publishes, Whelpify posts it — photo, details, and link — and logs the result.

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Smart Notifications

New applications, paid deposits, failed payments, expiring offers — your dashboard bell and inbox keep you ahead of every event that needs you.

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One-Click Data Exports

Export your waitlist, customers, payments, and offers to CSV in one click — for your bookkeeper, your backup, or your peace of mind.

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Guided Onboarding

A getting-started checklist walks you through everything a launch needs — homepage, brand, first dogs, litter, application form, and payments — and checks itself off as you go.

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Whelpify

Ready to Run Your Whole Program From One Login?

Set up your whole system in minutes — from litters and puppies to payments and applications. Try everything free for 30 days; plans start at $29/month after.

30 days free. Cancel anytime before the trial ends and pay nothing.