Every Tool Your Kennel Needs In One Dashboard

Your Breeder Website

A complete public website for your program: litters, puppies, parents, reviews, and applications, hosted for you and kept in sync with your published records.

Custom Domains

Give your website its own address. Annual plans include a free custom .com for one year after your first successful payment. Monthly plans unlock it after two successful payments.

Litter & Puppy Pages

Each litter gets an announcement page and every puppy gets its own page with photos, pricing, weights, status, and a clear path to reserve.

Branding & Themes

Logo, colors, fonts, button shapes, and header styles — your public site and even your customer emails carry your brand, not Whelpify's.

A website builder made for dog breeders. Edit every page of your site on top of a live preview, click text, images, buttons, and cards to reach their controls, add breeder-specific sections, and publish only when it looks exactly right.

Built-In Blog

Write litter updates and announcements on your own blog — and have each post automatically shared to your connected Facebook Page.

Reviews & Testimonials

Collect and curate testimonials from past buyers and display them on your website where new families are making up their minds.

SEO Out of the Box

Clean page structure, per-page metadata, and an automatically generated sitemap covering every dog, litter, puppy, and post on your site.

Card Payments With Stripe

Connect your own Stripe account and take card and Apple Pay payments for deposits and balances — money settles straight to your bank.

Zelle, Venmo & Offline Invoicing

Send branded invoices for Zelle, Venmo, PayPal, or Cash App — buyers see exactly how to pay you, and you mark it paid in one click.

Deposits & Balances

Request reservation deposits, remaining balances, or full payments against any offer — with a live progress bar from first dollar to go-home day.

Open Deposits

Let serious families place a standing deposit before puppies are even born — then apply it to their sale with one click when they choose a puppy.

Standalone Invoices

Shipping, supplies, training, stud fees — send an invoice to any customer for any amount, by card or your offline methods.

Refunds & Credits

Cancel a reservation cleanly: refund in full or in part, convert the deposit into a credit toward a future puppy, or enforce a forfeit — each with automatic customer emails.

Finances Hub

Collected this month, collected all-time, outstanding requests, and offline payments awaiting confirmation — with a drill-down page for every single payment.

Waitlist & Queue

Every inquiry, application, and puppy interest lands in one queue with visible positions you can reorder, statuses, follow-ups, and deposits.

Puppy Applications

A custom application on your website — your questions, conditional follow-ups, and every answer saved to the family's file.

Reservation Offers

Offer a specific puppy to a specific family with a response window. They accept and pay a deposit from their portal — or the offer expires and you move down the list.

Buyer Portal

Every customer gets a private account on your site — their application, forms to sign, offers to answer, and payments to make, all in one place.

Customer Messaging

A built-in inbox between you and your customers — direct messages, puppy links, and automatic updates when offers go out or a matching puppy is posted, with notifications on both sides.

Families & Customer CRM

One Families directory for inquiries and buyer accounts, with application next steps, assigned puppies, conversations, and linked payment history.

Puppy Matching & Suggestions

Waitlist preferences meet puppy traits: matching families get notified when a fitting puppy becomes available, and when one sells, runners-up get similar-puppy suggestions.

Dogs & Parent Profiles

Profiles for every dog in your program — photos, registration numbers, health testing, and lineage — published as polished public pages.

Litter Management

Keep expected and actual birth dates, parents, puppy records, batch weigh-ins, and links to interested families together in a litter workspace.

Puppy Tracking

Photos, weekly weights, pricing, and status per puppy — from newborn to reserved to home, with the public page updating at every step.

Automatic Pedigrees

Link sire and dam when you add a dog and Whelpify renders a three-generation family tree — photos and registration numbers included — on every dog and puppy page.

Heat Cycle Tracking

Record each girl's heats and Whelpify learns her personal rhythm — a visual cycle timeline, an estimated fertile window, and a reminder about two weeks before her next heat is due.

200+ Breeds Supported

Tag every dog, litter, puppy, and waitlist entry with its breed — all AKC-recognized breeds are built in, and multi-breed programs stay organized.

Forms & Contracts

Form Builder

Build applications, questionnaires, and contracts with text, selects, uploads, dates, terms blocks, and signatures — starting from proven templates.

Forms & Contracts

Conditional Logic

Show or hide any field based on earlier answers — with multiple AND/OR conditions — so every applicant sees a form built for their situation.

Forms & Contracts

Contracts & E-Signatures

Turn your purchase agreement and health guarantee into a signable online form — buyers read your terms and sign electronically from their account.

AI Connections

Connect ChatGPT, Codex, or Claude to your breeder account. Update supported website content and records in conversation, with permissions and approval settings you choose.

Referral Rewards

Invite other breeders with your referral link. Qualified referrals earn subscription months, with a lifetime subscription benefit at ten qualified referrals.

Feature Requests

Share an idea, vote for improvements that matter to your program, and follow the public roadmap.

Email Control Center

Every email Whelpify sends for you — receipts, offers, reminders, invites — in one tab: preview it, rewrite any line of it, turn it on or off, and audit the send log.

White-Label Emails

Customer emails arrive under your kennel name, in your colors, with your logo — and replies go to your inbox. Whelpify stays invisible.

Social Posts

Connect your Facebook Page and linked professional Instagram account. Choose when puppy introductions are prepared, customize each caption, and review posts or let them publish automatically.

Smart Notifications

New applications, paid deposits, failed payments, expiring offers — your dashboard bell and inbox keep you ahead of every event that needs you.

One-Click Data Exports

Export your waitlist, customers, payments, and offers to CSV in one click — for your bookkeeper, your backup, or your peace of mind.

Guided Onboarding

A getting-started checklist walks you through everything a launch needs — homepage, brand, first dogs, litter, application form, and payments — and checks itself off as you go.