Corgis mean mid-sized litters, families who have already decided on a red-headed tri girl with a fluffy coat, and a waitlist that fills the week you announce a pairing. Whelpify gives your program a real website, one organized waitlist, and deposits through your own Stripe account, with no marketplace cut.
The Pembroke Welsh Corgi was bred in Pembrokeshire, Wales, to drive cattle by nipping at heels and ducking the kicks, and it kept the low frame, the big ears, and the opinions. It sits comfortably in the AKC top fifteen today, and demand from pet homes far outruns the supply of well-bred puppies.
Corgi families tend to arrive with a very specific picture in mind. They know the colors, red, sable, fawn, and black and tan with white markings, they often ask whether a puppy will be a fluffy before they ask anything else, and they usually have a view on docked tails versus natural bobtails. Capturing those preferences up front is half the job of running the waitlist.
The breed is generally hardy into its teens, but it has a well-documented list: hip dysplasia, inherited eye disease, degenerative myelopathy, and von Willebrand's disease, plus the back and weight problems that come with a long, low dog. Responsible programs screen every generation, publish the results, and talk to families about keeping the dog lean.
Honest context for planning a litter. These are the ranges we see on public listings and in parent club guidance; your region, your lines, and your reputation move them.
Three things Pembroke breeders spend the most time on, and how Whelpify handles each one out of the box.
Every puppy record carries its color and its coat type once you can see it, with room in the description for tail status and anything else a family will ask, and the public puppy page shows it all with the photos. Families who want a fluffy sable boy or a natural-bobtail red girl can see at a glance which puppies fit, and which ones are already reserved.
Attach OFA results, CHIC status, and DNA panels to the sire and dam once. Every litter and puppy page shows the parents' screening beside their photos and pedigree, so the DM question that every corgi buyer asks is answered before they message you.
Corgi buyers apply with a picture in their head. Every application lands in one waitlist with the family's color, sex, and coat preference, timing, and notes attached. When a puppy goes available, the families who asked for that color and sex are notified, the coat note is right there on their card, and anyone who passes stays on the list for the next litter.
The Pembroke Welsh Corgi Club of America's health guidance and OFA's CHIC program for the breed center on hips, eyes, and DNA testing for degenerative myelopathy, with von Willebrand's disease and other panels commonly added. Most serious buyers have read about DM before they apply.
OFA evaluation at 24 months or older (or PennHIP). Fair, Good, or Excellent are passing grades. Chondrodystrophic breeds read differently on film, so an OFA number carries more weight than a vet's glance.
Annual exam by a board-certified veterinary ophthalmologist recorded through the OFA eye certification registry, watching for PRA, cataracts, persistent pupillary membranes, and retinal dysplasia.
DNA test for the SOD1 mutation. The breed has a high carrier and at-risk rate, which is exactly why buyers ask. Carriers and even at-risk dogs can be bred thoughtfully to clear partners, but publish the result.
DNA test for vWD type I, a bleeding disorder carried in the breed. Clear, carrier, and affected results are straightforward to show on the parent page.
DNA test for EIC, found in some Pembroke lines. Not universal, but inexpensive to add to a panel and increasingly on buyers' checklists.
The FGF5 long-coat test tells you which pairings can produce fluffies. Separately, the breed's long back and chondrodystrophy make intervertebral disc disease a real risk, so weight and activity guidance belongs in your contract and on your site.
The full platform is included on every plan. Here is how the pieces map to a Pembroke breeder's week.
Families state color and sex on the application, plus whether a fluffy is welcome. When a puppy of that color and sex goes available, they hear about it; when they pass, they stay on the list.
Stairs in the house, other pets, kids and nipping, activity level, and a follow-up about tails or fluffies that only shows when a family mentions it.
Health results, registry numbers, and certificates live on each dog's profile and appear on every litter and puppy page that descends from it.
Log weights and weekly photos on each puppy record. Families on the waitlist get a litter page that updates as coats and colors come in, not a text thread.
Deposits and balances go straight to your bank account. Prefer Zelle, Venmo, or a check for some families? Send a branded invoice and mark it paid in one click.
Mark a puppy available or publish a litter announcement and it posts to your Page and Instagram with the photo and link. Corgi puppies do the rest.
The rhythm of a Pembroke program is particular. These are the numbers the workflow is shaped around.
Every puppy gets its own page, status, weights, and deposit record from birth.
Families routinely wait through a litter for the right color or coat. Statuses and notes keep the list honest.
Preferences are captured on the application and matched when a puppy goes available.
Core screenings attach to parents and appear on every puppy page automatically.
Weigh-ins, photos, and the week-three fluffy reveal are what keep a long waitlist calm.
Offers with a response window, automatic balance requests, and receipts for every payment.
Yes. Each dog record has a health section where you enter results and registry numbers and upload certificates. What you publish appears on that dog's public page and on every litter and puppy page that descends from it.
They can state preferences on your application, and color and sex preferences are used to notify matching families when a puppy becomes available. Coat type goes on the puppy record and tail status in its description, both shown on the puppy page, so families can see which puppies fit. Final matching is always your call.
Every applicant sits in one queue with a numbered position, a status, their preferences, and notes. When a litter is born you offer specific puppies to specific families with a response window, and anyone who passes stays on the list for the next litter without re-applying.
The litter gets an announcement page you can publish before the puppies arrive, with the parents, their clearances and three-generation pedigree, and every puppy with photos, current weight, price, and status. As you update the dashboard, the page updates.
No. Stripe is built in if you want card payments straight to your own account, and you can also send invoices for Zelle, Venmo, PayPal, Cash App, or check and mark them paid yourself. Whelpify takes no cut of your sales either way.
Yes. Every dog, litter, puppy, and waitlist entry is tagged by breed, and your website presents each breed cleanly. Multi-breed programs are supported on every plan.
Every plan starts with a 30-day free trial and includes the full platform. Most breeders have a site up in an afternoon.